Viewing 16 items in Old Guys Rule

Old Guys Rule was established in 2003 as a tribute to the legendary American surfer Doug Craig. The brand developed on a regular day while Doug and his professional surfer son Don were out enjoying a surfing session on the magnificent Californian coastline. While watching his father catch a perfect peeling right hand wave Don turned to his surfer buddy and mused 'Gee - old guys rule'.

The brand arrived in the UK a few years later, and its laconic take on the ageing male now embraces such British passions as rugger, cycling, cricket, the Clash and The Italian Job. As the OGR slogan says: "The Older I Get, The Better I Was".